Bernardsville, NJ

Auto Showroom & Sales Center
Role: Design Architect | In collaboration with BlackBerry Studio

This modern automotive dealership, located on 57 Morristown Road in Bernardsville, NJ, reimagines the traditional showroom experience through clean architectural expression, spatial transparency, and a high-end customer journey.

As Design Architect, William A. Moses led the spatial planning, material strategy, and architectural character of the dealership in collaboration with Blackberry Studio. The building features a bold black-and-white palette with large-scale glazing, clean rooflines, and a sculpted double-height showroom that showcases luxury vehicles.

The layout includes:

• A glass-enclosed vehicle display area with high ceilings and LED lighting
• A second-level customer lounge and executive offices overlooking the showroom floor
• Integrated digital screens and branding elements for a tech-forward experience
• High-performance finishes and flooring designed to withstand heavy vehicle traffic

This project combines functionality, branding, and visual impact, creating an inviting retail destination that elevates the dealership experience while supporting seamless customer flow and operational efficiency.